{"title":"Hair Lightener","description":"\u003cp\u003eIf you want your new hair colour to pop, you need a good lightener first - we have several options depending on how dark your base colour is.\u003c\/p\u003e","products":[{"product_id":"directions-bleach-kit-27534-one-colour","title":"Directions Bleach Kit","description":"\u003cp\u003eDirections Hair Lightening Kit has been specially formulated to condition and help protect your hair while you lighten your hair, perfect for pre-lightening your hair before using semi-permanent colours.\u003c\/p\u003e\n\u003cp\u003e30 Vol (9%) is for people with light blonde - medium brown hair. \u003cbr\u003e40 Vol (12%) is designed for people with darker brown hair.\u003c\/p\u003e","brand":"La Riche Hair Cosmetics","offers":[{"title":"30 Vol","offer_id":47537093083362,"sku":"20354169","price":29.95,"currency_code":"NZD","in_stock":true},{"title":"40 Vol","offer_id":47537093116130,"sku":"20354176","price":29.95,"currency_code":"NZD","in_stock":true},{"title":"20 Vol","offer_id":47537093148898,"sku":"21185489","price":29.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/5517\/7954\/files\/Directions_Bleach_Kit_One_Colour-Image_1.jpg?v=1774403744"},{"product_id":"good-dye-young-25-vol-bleach-kit-69590-one-colour","title":"Good Dye Young 25 Vol Bleach Kit","description":"\u003cp\u003eOur 25 Vol Hair Lightening Kit is exactly what you need to bleach your hair safely and softly to that perfect white canvas so it’s ready to show off the vibrant colour of your choice. This bleach kit lightens the hair and opens the cuticle, to properly receive our ultra vibrant semi-permanent colours, it's gentle enough for light brown hair but powerful enough to lighten darker hair as well. DISCLAIMER: We recommend 2-3 kits to ensure you have enough for shoulder length hair.\u003c\/p\u003e","brand":"Beauty Next","offers":[{"title":"One Size","offer_id":47537933418722,"sku":"21084119","price":39.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/5517\/7954\/files\/Good_Dye_Young_25_Vol_Bleach_Kit_One_Colour-Image_1.jpg?v=1773027672"}],"url":"https:\/\/cosmicnz.co.nz\/collections\/hair-lightener.oembed","provider":"Cosmic NZ","version":"1.0","type":"link"}